李蕾商务英语函电课后题答案1 本文关键词:函电,课后,商务英语,答案,李蕾
李蕾商务英语函电课后题答案1 本文简介:UnitOneBusinessLetter-WritingandItsLayoutPartFour:ExercisesI.Answerthefollowingquestions:1.Generallyspeaking,thefunctionsofabusinesslettermaybesaidtob
李蕾商务英语函电课后题答案1 本文内容:
Unit
One
Business
Letter-Writing
and
Its
Layout
Part
Four:
Exercises
I.
Answer
the
following
questions:
1.Generally
speaking,the
functions
of
a
business
letter
may
be
said
to
be:
1)To
ask
for
or
to
convey
information;
2)To
deal
with
matters
concerning
negotiation
of
business;
3)To
confirm
cables,telexes,telephones
or
face-to-face
talks,especially
important
ones
2.Because
at
present
many
business
messages
are
sent
by
way
of
fax
or
e-mail,and
the
language
and
the
style
used
in
fax
and
are
quite
similar
to
those
used
in
the
traditional
letter,letter-writing
is
again
considered
quite
important
in
our
business
activities,other
than
telexes
or
telegrams.
3.An
effective
business
letter
requires
of
our
writers
good
English
and
basic
knowledge
of
international
trade
business.
4.They
are
the
basic
principles
of
good
business
letters,which
are
commonly
called
“the
seven
C’s”,i.e.
1)
Consideration;
2)
Courtesy;
3)
Clarity;
4)
Conciseness;
5)
Concreteness;
6)
Correctness
7)
Completeness.
5.The
“You-attitude”
means
that
we
should
prepare
every
message
with
the
reader
in
mind
and
try
to
put
ourselves
in
his
place.
To
put
it
more
clearly,we
should
try
to
see
things
from
his
point
of
view,visualize
him
in
his
surroundings,see
his
problems
and
difficulties
and
express
our
ideas
in
terms
of
his
experience.
6.Conciseness
means
saying
what
you
have
to
say
in
the
fewest
possible
words
without
losing
clarity,courtesy,completeness
and
good
English.
7.They
are
the
older/conventional
indented
style
and
the
modern/fashionable
blocked
style.
8.The
features
of
the
indented
letter
style
are
as
follows:
1)
Each
paragraph
is
indented
four
spaces.
2)
“Closed
Punctuation”
is
used.
3)
The
complimentary
close
is
centered,and
so
is
the
signature.
The
features
of
the
blocked
letter
style
are
as
follows:
1)
All
typing
lines
begin
at
the
left
margin.
2)
“Open
Punctuation”
is
more
often
used
than
“Closed
Punctuation”.
3)
At
times
the
date
is
placed
in
its
usual
position
on
the
right.
9.There
are
seven
basic
parts
in
a
business
letter.
They
are:
1)
the
Letterhead,2)
the
Date,3)
the
Inside
Name
the
paragraphs
that
follow
will
contain
further
details
of
the
subject
and
the
closing
paragraph
is
a
statement
of
your
intentions,hopes
or
expectations
concerning
the
next
step.
13.The
“Identification
Marks”
means
the
initials
of
the
signer
of
the
letter
and
the
initials
of
the
typist,it
is
usually
typed
at
the
lower
left
margin
(two
lines)
below
the
typed
name
of
the
signer.
14.We
should
have
the
“Enclosure
Notation”
on
our
stationery
if
we
are
to
attach
something
to
our
letter
since
this
notation
is
useful
not
only
to
those
sending
the
but
also
to
those
receiving
it.
If
the
letter
shows
that
there
is
an
enclosure,the
person
folding
the
letter
is
reminded
to
include
it
and
the
person
opening
the
letter
can
easily
check
to
be
sure
that
the
enclosure
is
included.
This
is
done
also
for
filing
purpose.
15.The
essential
elements
on
our
business
envelope
are:
1)
the
return
address;
2)
the
outside
name
and
address;
3)
the
stamp.
II.
Multiple
choice:
1.
B
2.
C
3.
A
4.
D
5.
D
6.
B
7.
A
8.
C
9.
D
10.
D
III.
Fill
in
the
blanks
with
appropriate
words:
1.1)
Consideration
2)
Courtesy
3)
Clarity
4)
Conciseness
5)
Concreteness
6)
Correctness
7)
Completeness
2.Good,straight-forward,simple
3.1)
the
indented
style
2)
the
blocked
style
4.1)
the
Letterhead
2)
the
Date
3)
the
Inside
Name
&
Address
4)
the
Salutation
5)
the
Body
(the
Message)
6)
the
Complimentary
Close
7)
the
Signature
5.good
English
6.legal
force/authority
7.a
personal
element
8.legal
force/authority
9.1)
return
address
2)
outside
address
3)
envelope
10.
“You-attitude”
IV.
Arrange
the
following
in
the
form
of
a
letter,and
then
write
an
envelope
for
it:
Sichuan
Provincial
Textiles
Import
&
Export
Corporation
182
Jianghan
Road,610031,Chengdu,Sichuan,China
Tel:
028-86634049
Fax:
028-86631283
E-mail:
[email protected]
Web-site:
http://www.16fw.com/neic/gsjj.htm
February
23,2009
The
Pakistan
Trading
Company
15
Broad
Street
Karachi
Pakistan
Attention:
Import
Dept.
Dear
Sirs,Subject:
First
Enquiry
Your
name
and
address
have
been
given
to
us
by
ABC
Co.,London
as
a
prospective
buyer
of
Chinese
Silk
Piece
Goods.
As
this
item
falls
within
the
scope
of
our
business
activities,we
shall
be
pleased
to
enter
into
direct
trade
relations
with
you.
To
give
you
a
general
idea
of
the
various
kinds
of
silk
piece
goods
now
available
for
export,we
enclose
a
pamphlet
and
a
pricelist
for
your
reference.
Quotations
and
sample
books
will
be
airmailed
to
you
upon
receipt
of
your
specific
enquiry.
We
look
forward
to
your
favorable
reply.
Yours
faithfully,Sichuan
Provincial
Textiles
Import
&
Export
Corporation
(signature)
Li
Ping
Magager
Enc.
As
Stated
Sichuan
Provincial
Textiles
Import
Stamp
&
Export
Corporation
182
Jianghan
Road,610031
Chengdu,Sichuan,China
The
Pakistan
Trading
Company
15
Broad
Street
Karachi
Pakistan
Attention:
Import
Dept.
V.
Fill
in
the
missing
parts:
16
October,2009
Manager
ABC
Co.
123
Fifth
Avenue
New
York
U.S.A.
Dear
Madam
or
Sir,Subj:/Re:
Mr.
Jack
Harper’s
Address
Our
Sales
Manager,Mr.
Jack
Harper,will
be
in
New
York
on
business
for
ten
days.
His
address
is
as
follows:
…
We
should
be
glad
if
you
could
contact
him
directly.
Yours
faithfully,(signed)
Encl.
c.c.
VI.
Translate
the
following
into
Chinese:
1.信文是你的主题的一种书面形式。在信文中,你想要收信人心中与你怀有同样的主题或概念。你力图使他能够以你看问题的同样方法去看待这个概念,像你理解它那样去理解它,像你琢磨它那样去琢磨它。你(所写)的商务书信的成功程度,可以通过最终由你的收信人对你写信时所具有的主题的看法的相同程度来衡量。
2.你将何时使用书信?备忘录?报告?传真?电子邮件?只有你才能决定,因为这取决于只有你才知道的情形。
书信是一种普通的商务交际手段。备忘录用于公司内部交流。报告的重要优势是它可以用于复杂的问题。至于书面交际方式,传真和电子邮件是迄今与国外客户最快的联络方式。如使用后者,可传递更多的内容,如声音、图片等,尤其是活动图像(录像)以及软件程序。
你必须考虑各种方式的优劣势再做决定。
VII.
Fill
in
the
blanks
with
the
words
given
below:
1)
writing
2)
guide
3)
rapidly
4)
less
5)
like
6)
who
7)
simple
8)
as
9)
ever
10)
have
to
11)
create
12)
selling
13)
and
14)
not
15)
produce
VIII.
Rewrite
the
following
extracts
from
letters
so
as
to
make
what
improvements
you
consider
to
be
necessary:
1.
We
thank
you
for
your
letter
of
January
4
and
confirm
our
letter
of
November
12
enclosed.
2.
We
look
forward
to
(the
pleasure
of)
receiving
your
orders
as
early
as
possible.
3.
We
look
forward
to
(the
pleasure
of)
receiving
your
L/C
as
soon
as
possible.
Yours
sincerely,4.
Thank
you
again
for
your
order,and
hope
we
can
obtain
further
orders
from
you
in
the
near
future.
5.
We
enclose
for
your
signature
one
original
and
one
duplicate
of
Contract
No.
UE-5923.
6.
Replying
to
your
enquiry
of
5
May,we
send
you
a
quotation
for
the
goods
only
to
be
ordered
this
month.
7.
We
have
received
your
authorization
and
have
registered
it
in
due
time.
8.
We
thank
you
for
your
enquiry
of
July
27
and
are
pleased
to
quote
you
(for)
our
timber
as
follows:
9.
Please
give
us
your
lowest
quotation
CIF
West
African
ports
for
30
tons
of
cement.
10.
We
are
pleased
to
enclose
a
booklet
on
Everything
Electrical
and
you
will
find
brief
descriptions
of
the
many
articles
available
in
it.