外贸英语函电教案

外贸英语函电教案 本文关键词：函电，教案，外贸英语

外贸英语函电教案 本文简介：福州外语外贸职业技术学院教案第一学期课程名称外贸英语函电任课教师戴浙闽ChapterILayoutofBusinessLetter【TeachingAims】AsChinaopenswidertotheoutsideworld,itsforeigntradehasexpandedgreatlyinr

外贸英语函电教案 本文内容：

福州外语外贸职业技术学院

教

案

第

一

学期

课程名称

外贸英语函电

任课教师

戴浙闽

Chapter

I

Layout

of

Business

Letter

【Teaching

Aims】

As

China

opens

wider

to

the

outside

world,its

foreign

trade

has

expanded

greatly

in

recent

years.

Meanwhile,competition

is

becoming

keener

and

keener.

To

attract

more

customers,well-written

business

letters

often

play

an

important

role

besides

good

quality

and

reasonable

price.

So

it

is

of

the

utmost

importance

for

the

students

who

want

to

be

engaged

in

international

trade

in

future

to

learn

how

to

keep

in

touch

with

firms

or

merchants

abroad

by

correspondence

and

how

to

draft

effective

business

letters.

Millions

of

business

communications

which

were

transmitted

by

cable

or

telex

are

now

being

sent

by

fax

or

e-mail.

Business

letter-writing

is

also

experiencing

a

rebirth.

This

part

deals

mainly

with

the

layout

of

and

the

parts

contained

in

a

business

letter.

Through

study

of

this

part,students

will

master

two

layout

styles,seven

principal

parts,seven

optional

parts

and

different

ways

of

addressing

an

envelope.

【Main

to

make

or

to

accept

an

offer;

to

deal

with

matters

concerning

negotiation

of

business,etc…

Although

formality

in

business

letter

writing

is

rapidly

giving

way

to

a

less

conventional

and

more

friendly

style,the

layout

still

follows

a

more

or

less

set

pattern

determined

by

custom.

Choice

of

layout

is

a

matter

of

individual

taste,but

it

is

better

to

follow

established

practice,to

which

the

business

world

has

become

accustomed.

It

is

good

to

adopt

one

form

of

layout

and

stick

to

it.

【Teaching

type】

Theory

teaching,discussion,practice

【Time

Arrangement】

Step

1:

Brief

Introduction

(10m)

Step

2:

Layout

of

business

letter

in

details

(2h)

Step

3:

Revision

(5m)

Step

4:

Homework

(5m)

【Teaching

Methods】

Instruction,discussion,practice

【Teaching

Resources】

Multi-media

【Teaching

Procedures】

Step

1.

Layout

of

business

letter

in

details

Ⅰ、The

writing

of

business

letter

商业书信的撰写

商业书信的特点:

1、完整

2、具体

3、清楚

4、简洁

5、礼貌

6、体谅

7、正确

Ⅱ、

Styles

of

layout

1.

Indented

Form

/

Style

缩头式，缩行式

2.

Blocked

Style

齐头，平头式

3.

Modified

Style

/

Semi-Indented

Style

混合式

→

Modified

Block

with

Indented

Paragraphs

段落缩头式

Modified

Block

with

Blocked

Paragraphs

段落齐头式

Ⅲ、The

Structure

of

a

Business

Letter

(Ⅰ)

Seven

Main

/

Principle

Parts

七个主要部分

1．

The

Heading

or

Letter-head

信头

→

公司名称和地址（name

and

address

of

the

company）

电话、电传、传真号码、电报挂号(telegraphic

address)、e-mail

2．

The

Date

/

Date

Line

日期

1）

年份应完全写出：eg.

1998

2）

月份应用英文，不用数字

3）

月份名称可缩写：Aug.,Oct.

4）

24th

March,2007

(Br.

Style)

March

24,2007

(

AmE.

Style)

3．

The

Inside

Name

and

Address

封内名称，地址

(1)

Generally,the

inside

name

and

address

in

an

English

business

letter

should

include

the

following:

1）

the

name

of

the

firm

or

company

addressed

to

2)

number

and

street

门牌号码和街名

3）

name

of

city,state

or

country

and

its

postal

code

所在城市、州、县名及邮政编码

P.O.

Box

信箱

4）

name

of

country

(2)

C/O:

care

of

转交

(3)

行名前（以人名为行名）冠以“Messrs”,表客气

4．

The

Salutation

称呼

商业函件多用Dear

Sirs,不能单独用Sirs.

公事函件用Dear

Sir.

半公半私用Dear

Mr.

美国人常用Gentlemen,后用冒号

Dear

Sirs

后用逗号

5．

The

Body

1)

The

Opening

Sentences

开头语

2）

The

Body

of

the

Letter

信的正文

3）

The

Closing

Sentences

结尾语

a.

用分词短语开头

Awaiting

your

good

news,we

are,b.

用完整句子开头

We

await

your

good

news.

6．

The

Complimentary

Close

结束语，结尾敬语

1）

The

complimentary

close

is

a

polite

way

of

bringing

a

letter

to

a

close.

It

keeps

in

tone

with

the

salutation.

The

most

common

used

sets

of

salutation

and

complimentary

close

are:

Formal

:

Dear

Sirs,….

Yours

faithfully

Gentlemen:

…

Truly

yours

Less

formal:

Dear

Mr.

Henry:

…

Yours

sincerely

Dear

Ms.

Smith:

…

Yours

cordially

2）

Formal

顺序

Very

sincerely

yours,Yours

very

sincerely,Yours

sincerely

Sincerely

yours

Sincerely,7．

The

Signature

签名

The

name

of

the

firm

that

the

writer

represents

should

be

written

in

capitals

below

the

complimentary

close,followed

by

the

signature

of

the

manager.

To

sign

with

a

rubber

stamp

shows

discourtesy.

商号名称用大写，再由负责人签名，用图章有欠礼貌。

(Ⅱ)

Seven

Optional

Parts

选择部分

1．

The

Reference

Number

/

The

references

存档编号，案号

The

references

may

include

a

file

number,department

code

or

the

initial

of

the

signer

of

the

writer.

They

are

marked

“Our

Ref.”

and

“Your

Ref.”

to

avoid

confusion.

They

may

be

placed

immediately

below

the

letterhead.

Eg.

Our

ref.:

LGB

/

w.w.

Your

ref:

JDM

/

je

1)

facilitate

the

writer’s

numbering

and

filing

the

letters

he

receives

便于发信人编号归档，以便将来查阅。

2)

enable

the

writer

or

the

recipient

to

link

the

reply

with

the

previous

correspondence

便于写信人或对方将回函与以往的信件联系起来。

2．

The

Attention

Line

注意事项，致收信人

Generally,it

is

used

where

the

writer

of

a

letter

addressed

to

a

firm

or

a

company

whishes

to

direct

it

to

a

specific

person.

It

generally

follows

the

inside

address

and

was

two

line-spacing

above

the

salutation,underlined.

需注明对方经办人，希望收信商号将信迅速交经办人办理，可用Attention

/

Attention

of,用于称呼上两行，加底线。

Eg.

For

the

attention

of

Mr.

Smith

Attention:

Mr.

Smith

Attention

of

Mr.

Smith,Export

Manager

Attention

of

Purchasing

Manager

3．

The

Subject

Line

/

Re

Line

/

The

Subject

Heading

or

Caption

事由，事由栏

→

Main

heading:

主标题

Paragraph

headings:

分标题

It

gives

a

brief

indication

of

the

content

of

the

letter.

There

are

two

kinds

of

subject

headings---main

headings

and

paragraph

headings.

The

main

heading

is

typed

two

line-spacing

below

the

salutation,underlined.

The

paragraph

heading

is

placed

at

the

beginning

of

each

paragraph

to

show

what

subject

the

paragraph

is

dealing

with.

标题分为主标题和分段标题。主标题在称呼下面空两行，加下横线。

分段标题放在每段之首，

表示这一段所涉及的主题。

4．

The

Reference

Notation

经办人代号

主办人代号：

reference

initials

Identification

Mark

/

The

identification

line

The

reference

notations

are

made

up

of

the

initials

of

the

person

who

dictates

the

letter

and

of

the

secretary

or

typist.

The

initials

are

usually

typed

two

line-spacing

below

the

signature

against

the

left-hand

margin.

The

two

sets

are

separated

by

a

colon

or

a

slant,with

the

dictator’s

coming

first.

You

may

capitalize

both,or

neither,or

only

the

first

of

the

set.

将主稿人和速记员的姓名第一个字母连续打出，两者之间用冒号或斜线分开可以全部大写，或全部小写，或只将口述人姓名首字母大写。以便日后查对由何人主稿，由何人速记打字。

Eg.

HW

/

JZ

HW:

JZ

HW

:jz

HW

/

jz

5．

The

Enclosure

附件

If

something

is

enclosed

with

the

letter,type

the

word

“Enclosure”

or

an

abbreviation

of

it

(Encl.)

at

the

left

bottom

with

a

figure

indicating

the

number

of

enclosures,if

there

are

more

than

one.

Eg.

Enclosure:

Price

list

Enclosures:

4

Encl.

As

stated.

Encls.:

2

Invoices

6．

The

Carbon

Copy

Notation

抄送

If

the

copy

of

the

letter

is

to

be

sent

to

a

third

party,type

cc

or

CC

two

line-spacing

below

the

signature

or

immediately

below

the

enclosure

at

the

left-hand

margin,followed

by

the

name

of

the

recipient

of

the

copy.

信件的内容需抄送第三方时，

可在签名或附件下两行沿左边缘线打上cc

/CC,再打上抄送对象的名称即可。

But

in

some

countries,people

are

using

the

brand

name

Xerox

for

cc

as

the

latter

one

is

now

almost

replaced

by

the

photocopy

in

business

circle.

但在有些国家，由于商界几乎已全部采用影印件来抄送，故往往用Xerox来代替cc.

Eg.

cc:

Shanghai

Branch

Office

7．

The

Postscript

/

P.S.

附言

A

postscript

is

an

afterthought

which

we

should

try

to

avoid

using,as

in

formal

letters

this

is

usually

a

sign

of

poor

planning.

If

something

is

forgotten,it

is

better

for

the

writer

to

rewrite

the

whole

letter.

But

as

a

special

device,it

has

two

legitimate

functions:

1)

Some

executives,to

add

a

personal

touch

to

their

typewritten

letter,occasionally

add

a

postscript

in

pen

and

ink.

以示亲切

2)

Writers

of

sales

letters

often

withhold

one

last

convincing

argument

for

emphatic

inclusion

in

a

postscript.

为加深印象，将最有说服力的论点归纳在附言中。

Ⅳ、Addressing

Envelopes

The

three

important

requirements

of

envelope

addressing

are

accuracy,clearness

and

good

appearance.

Business

stationery

ordinarily

has

the

return

address

printed

in

the

upper

left

corner

of

the

envelope.

Name

and

address

of

the

receiver

should

be

typed

above

half

way

down

the

envelope,leaving

enough

space

for

the

postmark

and

stamps.

Post

notations

such

as

“Registered”,“Certified”,or

“Confidential”

should

be

placed

in

the

bottom

left-hand

corner.

Example

of

Envelopes

Messrs.

William

2)

your

intention

for

export

or

import;

3)

a

brief

introduction

to

your

business

scope,experience

and

products;

4)

the

reference

as

to

your

firm’s

credit

standing;

5)

expectation

for

cooperation

and

an

early

reply.

【Teaching

type】

Theory

teaching,discussion,practice

【Time

Arrangement】

Step

1:

Introduction

(5m)

Step

2:

Details

in

establishing

trade

relations

(15m)

Step

3:

Details

of

the

letter

(1h)

Step

4:

Revision

(5m)

Step

5:

Homework

(5m)

【Teaching

Methods】

Instruction,discussion,practice

【Teaching

Resources】

Multi-media

【Teaching

Procedures】

Step

1:

Introduction

To

establish

business

relations

with

prospective

dealers

is

one

of

the

important

measures

either

for

a

newly

established

firm

or

an

old

one

that

wishes

to

enlarge

its

business

scope

and

turnover.

Merchants

abroad

may

be

approached

through

some

kind

channels,while

of

all

these

channels,communication

in

writing

is

the

most

constantly

used

in

business

activities.

Before

teaching

the

new

lesson,give

the

students

some

general

idea

of

the

business

letter.

Let

them

have

a

sense

of

importance

of

establishing

trade

relations.

Step

2:

Details

in

establishing

trade

relations

1.

Channels

of

establishing

trade

relations.

1)

the

banks

2)

web

3)

the

Chambers

of

Commerce

both

at

home

and

abroad

4)

Commercial

Counselor’s

Office

5)

The

advertisements

in

newspapers,TV,radio,etc.

6)

The

periodicals,magazines

7)

Trade

directory

8)

Friends

in

business

circles

9)

The

introduction

from

his

business

connections

10)

Attendance

at

trade

fairs

and

exhibitions

held

at

home

and

abroad

11)

Mutual

visits

by

trade

delegations

and

groups,etc.

12)

The

market

investigations

13)

Self-introduction

by

merchants

themselves

2.

Correspondence

1)

the

lines

of

business

being

handled

2)

long

history

and

wide

experience

3)

Goods---

State

simply,clearly

and

consciously

what

you

can

sell

or

what

you

expect

to

buy.

Express

the

desire

to

establish

the

business

relations.

4)

Finances

5)

Financial

standing

6)

Closing---express

the

desire

to

establish

the

business

relations.

Step

3:

Details

of

the

letter

Ask

the

students

to

read

the

whole

letter

first

and

let

them

get

the

general

idea

of

it.

Then

explain

it

in

details.

I.

Language

Points

1.

owe:

v.

把……归功于……

（后常接to）

Eg.

We

owe

your

name

and

address

to

….

承蒙……告知贵公司的名称和地址。

类似的表达方式还有：

▲

We

are

indebted

to

…for

your

name

and

address.

▲

We

come

to

know

the

name

and

address

of

your

firm

through

…

▲

Through

the

courtesy

of

…

we

come

to

know

your

name

and

address.

▲

We

have

obtained

your

name

and

address

from

…

▲

On

the

recommendation

of

…,we

have

learned

with

pleasure

the

name

of

your

firm

and

shall

be

glad

to

enter

into

business

relations

with

you.

▲

Your

firm

has

been

recommended

to

us

by

…

▲

Having

had

your

name

and

address

from…,…

▲

Your

name

and

address

have

been

passed

on

to

us

by

…

2.

Commercial

Counselor’s

Office

商务参赞处，商赞处

3.

through

whom

we

have

learnt

you

are

importers

of

Chinese

Textiles

and

Cotton

Piece

Goods.

这是一个定语从句，介词加关系代词,介词放前。

similar:

through

whom

we

understand

that

you

are

well

experienced

in

the

export

of

engineering

equipment

with

service.

We

get

to

know

your

corp.

from

your

CCPIT

with

which

we

have

been

in

good

business

relations

for

many

years.

4.

Cotton

Piece

Goods:

棉布（匹头），

在外贸业务中不用cloth。

★

棉布品种繁多，其中价格大众化的有粗布sheeting

和细布shirting;

再按颜色分类有本色grey，漂白bleached,染色dyed和印花printed四种。在进行交易时，除了讲明规格外，常用小块剪样装订成册，称为样本(Sample

book)，附有商品编号。

5.

avail

oneself

of

…:

利用

Eg.

We

avail

ourselves

of

this

opportunity

to

thank

you

for

your

efforts

in

promoting

the

friendly

business

relations

between

us.

借此机会对你们为促进我们彼此之间友好业务关系而作的努力表示感谢。

You

may

avail

yourselves

of

the

advantage

of

this

strengthening

market.

→

avail:

n.

效用；帮助；利益

Eg.

It

would

be

of

no

avail

to

bargain

with

us

over

the

price.

→

available:

adj.

可以利用的，

可以供应的；可以得到的

Eg.

We

have

sold

all

available

stocks

in

this

line.

If

you

have

anything

available,please

offer.

→

availability:

n.

利用（供应、得到）的可能性

Eg.

Business

depends

on

the

availability

of

steamer

(with

cold

storage).

→

availabilities:

(pl.)

n.

可供应的货

Eg.

We

enclose

a

list

of

our

present

availabilities.

6.

establish

business

relations

with

…:

与……建立业务关系

＝

enter

into

business

relations

/

make

business

contact

建立业务联系

Eg.

We

wish

to

establish

/

entered

into

business

relations

with

you

to

our

mutual

benefit.

我们希望与你方建立互利的贸易关系。

7.

state-operated

corporation:

国营公司

8.

Established

in

1950,we

are

a

state-owned

corporation

specializing

in

the

import

and

export

of

Textiles

with

a

registered

capital

of

RMB30

million.

我们是一家国营公司，公司成立于1950年专营纺织品进出口业务，拥有注册资金人民币三千万元。

★

过去分词短语(Established

in

1950)与现在分词短语(specializing

in

the

import

and

export

of

Textiles)同时修饰主语，这在函电中自我介绍较常使用

9.

specialize

in:

专营

Eg.

Our

corporation

is

specialized

in

handling

the

import

and

export

business

of

textiles.

我公司是专门从事纺织品进出口的。

10.

registered

capital:

注册资金

11.

expand

our

business

scope:

扩大经营范围

12.

deal

in:

经营

Eg.

Our

company

is

dealing

exclusively

in

light

industry

products.

我公司从事轻工产品的独家代理。

★

类似的表达法还有：

handle,trade

in,be

in

the

line

of,be

engaged

in

13.

In

order

to

acquaint

you

with

our

business

lines

…:

In

order

to

give

you

a

general

idea

of

business

lines…

为了使你们更好地了解我们的业务……

14.

acquaint：v.

使熟悉，使了解，使认识

→

1）acquaint

sb.

with

sth.

Eg.

We

want

to

acquaint

ourselves

with

the

supply

position

of

steel

products.

我们想熟悉一下钢材的供应情况。

→

2）be

/

get

acquainted

with

Eg.

We

are

not

acquainted

with

these

articles.

我们对这些商品不熟悉。

We

are

well

acquainted

with

the

market

conditions

in

Southeast

Asia.

我们对东南亚市场非常了解。